Proper

Abstract

The 6th industrialized rural village festival is led by the residents. It is possible to sell agricultural products and specialty goods directly to consumers through festival and various experience programs of festival can induce consumers' positive attitudes. Rural village festival aim to increase the income of farm households and improve the solidarity and community spirit of local residents. The purpose of this study is to present the evaluation of visitors to the rural village festival by conducting a survey and to propose the vitalization of the 6th industry of agriculture and rural village festival.